Social Media Marketing
How I helped Jaico Publishing House gain consistent engagement and book sales through organic and paid social media – Instagram
I developed a content framework and paid strategy aligned with their target persona to grow the Instagram engagement in sales on Amazon.
Project Timeline: April’ 21 – Sept’ 21
Process:
– Discovery & Analysis: Unveiling audience insights and competitive landscape.
– Planning: Tailored social media strategy development for Instagram.
– Content Creation: Compelling visuals, captivating captions, and engaging stories.
– Campaign Execution: Targeted advertising, precise audience targeting, and budget optimization.
Social media marketing helped us achieve consistent engagement and significantly boost book sales on Instagram.
– Management
Problem:
Jaico Publishing House struggled to maintain consistent engagement and drive book sales through their Instagram presence. Despite having quality content, they faced challenges in reaching their target audience and converting followers into customers, hindering their social media marketing efforts.
Solution:
By implementing a holistic approach to social media marketing on Instagram, we combined organic and paid strategies to amplify Jaico Publishing House’s reach and drive meaningful engagement. Through compelling content creation, targeted advertising campaigns, and strategic audience segmentation, we transformed their Instagram presence into a powerful sales and branding channel.
Let’s move forward!
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